Informational (or “editorial”) uses of a trademark do not require permission from its owner. These are uses that inform, educate, or express opinions (including reviews) protected under the First Amendment of the United States Constitution—freedom of speech and of the press. Fair use of trademarks is well defined in both the law, and in legal precedent. Specifically, use of a trademark in such a manor as a business directory is covered by: Descriptive use, Comparative use, and Nominative use.
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