A distributor kit is a selection of company output which a distributor must purchase as part of enrollment. Generally speaking, a company will provide a selection of distributor kits for sale at differing costs and scales, so more dedicated distributors have options to reflect that dedication. A distributor kit most often includes training and marketing materials, brand apparel, and samples of company output.
Industry skeptics tend to question the wisdom of purchasing merchandise in order to sell it. However, the contents of a distributor kit are most often intended for instructional purposes or as aids in closing a sale, thus helping a distributor to kick-start their part of the organization. Instead of requiring distributors to purchase product intended for resale, most network marketing companies will drop-ship merchandise to consumers. This allows distributors to be effective without significant investments into maintaining a stocked inventory.