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Lead Generation

Lead generation is a multi-level marketing (MLM) term for creating or discovering leads, which are potential consumers for a network marketing company. A wide variety of approaches can be used to generate leads, including: referrals, advertisements, list purchases, cold calls, and telemarketing. Methods used to identify potential new leads include search engine results, webpage visits and demographics. The primary focus of lead generation is converting people into consumers of the company’s output.

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