Segmenting your email lists can work wonders for automation. There are so many ways to break up your lists – by industry, age, location, new and returning customers and the list goes on. These lists can be used to create automations or to funnel into automations. If you need help creating some killer automations to move your leads through your sales funnel, let our email marketing experts build your campaign! You can have a new customers automation, a returning customers automation or an automation for customers who have not made a purchase in a certain amount of days. However you want to segment your lists, there should always be a strategy in place.