Marketing materials are tools that can aid a particular MLM business in spreading information about and awareness of company output (such as products or services) to consumers. They also capture entrepreneurs looking for an opportunity. Marketing materials include:
- Training seminars
- Company websites
- Promotional or training videos
Many of these will include company information, product literature and other detailed information.
As a MLM company starts up, marketing materials are crucial to promote both product and company, as network marketing doesn’t utilize costly advertisements as in other, more traditional forms of marketing. It relies entirely on the effort and work of the company’s membership, generally through training, conferences, face-to-face networking, and distribution of marketing materials.
Marketing materials are one of the most effective methods available to motivate consumers to purchase or use the firm’s output, as well as recruiting potential members. All new members are generally given any relevant marketing materials after they have signed up.